The Sales Methodology Operating System
Stop updating the CRM. Start proving what you know.
Catalyst turns customer conversations into evidence-backed methodology data. The rep confirms it, and the system tells them exactly what they still need to learn.
The core loop
- 01
Customer conversation
- 02
Recording and transcript
- 03
Evidence mapped to methodology
- 04
Rep accepts, edits or rejects
- 05
CRM updates
- 06
System says what to ask next
Methodology-native
MEDDPICC, Strategic Selling, Challenger and ProActive Selling are core concepts — not custom fields bolted on. Build your own too.
Evidence over assumption
Completeness and evidence strength are shown separately. Nothing is invented: if the buyer never said it, it stays a gap.
Conversation-driven
Record browser meetings or upload a file. Suggestions always wait for a human to accept, edit or reject.
Enterprise-grade security
Built for enterprise from the start: every organisation is an isolated workspace, roles control what each person can see, recording requires consent, and every change to a deal keeps its full history.